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Affiliate Marketing Trends This Year

2 min read Discover top affiliate marketing trends this year, including AI automation, short-form video, social commerce and privacy-focused tracking strategies boosting conversions and ROI. February 21, 2026 12:54

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Increased industry M&A will continue dissolving old affiliate categories.

Gone are the days when advertisers, agencies, and affiliates stuck to their own lanes. In a world where it’s increasingly commonplace for brands to act like publishers, and the most successful publishers or creators end up becoming brands in their own right, those labels are beginning to feel somewhat obsolete.

The explosion in retail media is arguably the biggest example of this occurring outside of affiliate marketing, but most top studies predicted that 2025 will see an acceleration in affiliate businesses acquiring other companies that can expand their own affiliate capabilities. Brand partnerships grow as advertisers realize value of their own audiences.

Another offshoot of the retail media explosion is brand partnerships. The affiliate channel has pioneered one-to-one collaborations between non-competing brands over the last couple of years, and they’re now beginning to establish themselves as a key strategy for advertisers seeking new growth opportunities that offer mutual value.

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